The Launch of HiDY Store (HiDY Collection & Cipela Shoes)


HiDY Store houses two brands which are HiDY Collection and Cipela Shoes. Both are by Hidayah, a young talented woman who had lived in Bosnia beside a shoe factory, Bally for 10 years. Although she has a degree in accounting from the UK, her passion for designing and manufacturing shoes had her making shoes instead. However, as manufacturing custom shoes are expensive, she started HiDY Collection which specializes in tunic tops & other Muslimah wears. The launch of the store was on a Saturday morning, the 1st of March 2014.

What's different about HiDY? 
Other than custom made shoes? The clothes.
They specialize in tunic tops, something my grandmother wears. But HiDY's designs are different. They are colourful, bold and the cutting is really flattering on the body. It suits the younger generations, like me, who loves to wear modestly but still cooling.

Another really cool thing about HiDY is the baju kurung. They are like pelekat designed, which is super cool. I bought one myself. Will post a look post on that soon, ya?

Anyway, enjoy some photos from the launch. The details of the store are below.

That's Hidayah, the one behind HiDY.
Fiza Shabjahan hosted the opening.
Hidayah had asked her mother to officiate the launch as to her, her mother is her VVIP. Which I this is so amazing and sweet!

They also make men's wear.

A close up of the shoes. Some of her designs are unisex!

With my Sister-in-law, Raja Nadia Sabrina and Cousin-in-laws, Fasha Sandha and Nadia Monira.

I scored this Hidy Laser Cut Shawl in my goodie bag. GORGEOUS!

More on HiDY Store:

Address: No 46 Lorong Dataran Wangsa, Wangsa Melawati 53300 Kuala Lumpur
(Beside EDZ, same row as sugarscarf)
Instagram: @hidycollection & @cipelashoes
Some collections are available on fashionvalet (click to link)

p/s. CIPELA shoes will be participating in the Malaysia International Shoe Festival 2014 at PWTC at the end of March 2014.


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  1. hi assalamualaikum.. im from safiyya tv9,kite pernah jumpe kat fashion show hidy ni aritu,, i nak tny few detail about fashion,if possible can i have ur contact number... thank you..

    1. Email me at and I will email you my number :)