Hey guys,
If you haven't heard of Shazmin Hashim, you might have heard of Kanvas-ed. Basically, Shaz is the founder of the brand and as a whole, she is Air Asia Runway Ready Designer 2015 first runner up. She has showcased her designs at KLFW 2016 and have been invited for KLFW 2017 as well!
Kanvased derived from the word Kanvas. A simple bleached cloth that mainly use in art activities. But what happens here there is an -ED which is past tense. Conveying it into actions and movements of time. Kanvased stands for something already happened from the simplest fundamental of cloth that put together to embodice a silhouette in a form of conceptual design that follows the passage of timeless fashion piece.
Recently, Shaz has collaborated with Royale Demure, a crowd-funding platform, to create and sell her designs.
Royale Demure is a space where YOU get to support fashiontrepreneurs raise funds through pledging for their design campaigns. When the campaigns reach the minimum 30 pledgers by the time it closes - SUCCESS! They’re manufactured, undergoes a strict quality check & the new limited-edition apparel is posted to you!
To be honest, I ABSOLUTELY LOVE the idea that Royale Demure has come up with. Crowd-funding is one thing. But as a designer and for sales, you get to know whether your product sells. It's great for testing the waters and gives room for learning and improvement for new and upcoming designers.
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